The global demand for skills has been evolving, and in 2024, this trend is expected to continue. Coursera, an online skills training platform, has identified the top skills anticipated to be in high demand in 2024. The insights are based on a comparative evaluation of Coursera enterprise learner enrollments between 2022 and 2023, involving five million learners associated with 3,000 businesses, 3,600 higher education institutions, and governments in over 100 countries. Notably, Sub-Saharan Africa has the highest year-on-year average growth rate for individuals enrolling in professional courses.
In the current scenario, seven out of ten of the fastest-growing skills are categorized as business skills, with digital marketing and customer experience skills leading the way. Given the expected growth in the marketing and advertising industry and the rising expectations of customers, strategic investments in these skill areas can enhance both business productivity and individual employability.
Here are the top 10 business skills in high demand in 2024 according to Coursera:
1. E-commerce: Buy and sell products or services through digital channels.
2. Media Strategy & Planning: Determine objectives, strategy, and plans for delivering the right content to audiences.
3. Search Engine Optimization: Optimize website content for the best possible search engine ranking.
4. Customer Success: Identify opportunities and proactively solve problems for customers to ensure their continued success.
5. Power BI: Utilize Power BI, a powerful business intelligence tool, for surfacing data insights.
6. Audit: Evaluate and improve the effectiveness of risk management, control, financial, and governance processes.
7. Marketing Management: Promote and advertise a business using different tools and strategies.
8. Customer Relationship Management: Engage with customers to enhance overall customer experience with a business.
9. Advertising: Use advertising to inform and influence your target audience.
10. People Management: Build successful teams and optimize talent to improve overall business performance.
