First Bank Announces New Name, Shareholders Approve New Identity
FBN Holdings Plc, the parent company of First Bank, has officially rebranded to First HoldCo Plc (FirstHoldCo) as part of its ongoing efforts to unify its brand identity across all subsidiaries. This strategic move aligns with the company’s goal of enhancing brand clarity, ensuring consistency, and reinforcing its leadership in the financial sector across Africa and beyond.
Recall, GoldenNewsNg earlier reported that First Bank Nigeria Limited announced a name change affecting its subsidiaries in the United Kingdom and Sub-Saharan Africa. The bank’s Group Head of Marketing and Corporate Communications, Folake Ani-Mumuney, announced in a statement, revealing that the change would be implemented in phases to align with the bank’s core operations. Read Here
Why the Name Change?
First Bank, one of Nigeria’s oldest and most trusted financial institutions, has been working on strengthening its brand presence across multiple regions. With branches in various African countries and Europe, the company saw the need for a more cohesive identity that better reflects its diverse operations.
A statement from FirstHoldCo Plc explained that the name change is not just cosmetic but a deliberate strategy to streamline operations and improve customer experience.
“FirstHoldCo Plc will retain First Bank Nigeria Limited as its flagship brand while unifying the names of other subsidiaries, including Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage,” the company stated.
Shareholders Approve the Rebrand
The decision to rename FBN Holdings Plc was approved during the 12th Annual General Meeting (AGM) held in November 2024. Shareholders backed the transformation, recognizing it as a pivotal milestone that strengthens the group’s market position.
What This Means for Customers and Investors
The rebrand signals FirstHoldCo’s commitment to:
✅ Innovation: Enhancing digital banking and financial services. ✅ Operational Excellence: Improving efficiency across all subsidiaries. ✅ Customer-Centric Approach: Creating seamless and personalized banking experiences.
According to Group Managing Director (GMD) Wale Oyedeji, this transition marks a bold step toward the future:
“The transition to FirstHoldCo Plc marks a defining moment in our history. It is not just a name change; it is a reaffirmation of our purpose, vision, and commitment to delivering world-class financial solutions.”
FirstHoldCo’s Vision for the Future
With this transformation, FirstHoldCo aims to:
📈 Strengthen its leadership position in Nigeria and Africa. 🌍 Expand its global reach while maintaining its core values. 💡 Leverage innovation to stay ahead of industry trends.
The company reassures customers and stakeholders that while the brand name is evolving, its dedication to trust, excellence, and long-term value remains unchanged.
The rebranding of FBN Holdings to FirstHoldCo Plc marks a significant shift in Nigeria’s financial landscape. This transformation is expected to enhance brand recognition, operational efficiency, and customer experience, positioning FirstHoldCo for long-term success.
As FirstHoldCo continues to evolve, customers and investors can look forward to a stronger, more unified financial institution ready to meet the demands of the future.
