First Bank Announces Name Change Across African and UK Operations for Brand Consistency
Nigeria’s oldest bank, First Bank Nigeria Limited, has announced a name change affecting its subsidiaries in the United Kingdom and Sub-Saharan Africa. The bank’s Group Head of Marketing and Corporate Communications, Folake Ani-Mumuney, made the announcement in a statement, revealing that the change would be implemented in phases to align with the bank’s core operations.
Name Change Affects Operations in Multiple African Countries
The name change affects operations in Sierra Leone, Gambia, the UK, and the DRC. According to the statement, the new name aligns the subsidiaries with the parent brand and enjoys the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of existence and industry leadership. The subsidiaries now address themselves as FirstBank UK, FirstBank Sierra Leon, FirstBank Gambia, and FirstBank DRC.
More Phases to Come
The statement also revealed that the bank’s next phase of the name change, affecting its operations in Ghana, Senegal, and Guinea, would be announced soon. First Bank believes that the name change will enhance the quality of service delivery resulting in better brand transparency, uniformity, and character across all markets where it operates.
The Chief Executive Officer of the Bank, Adesola Adeduntan, said the name change coincided with the bank’s 129th anniversary. He also said that the name change would help customers and stakeholders better appreciate the value of the diversified product suites, competitive pricing, and extensive business networks the FirstBank Group offers. The new identity of the subsidiaries contributes to an enhanced brand presence, which will put customers first and provide the gold standard of excellence and value.