When some celebrities started sharing videos on their social media handles and tagging Pep max, not many people understood what was going on. Alibaba first shared a photo in which he was named Max man of the week. Such ambassadorial roles often comes with compensation and rewards which will not be made public.
Celebrities are not rich because they are famous, they are wealthy because they also do business and serve as brand ambassadors for many companies. What most big companies do is that they throw up challenges and urge the celebrities to compete.
That is why is the past 24 hours many celebrities have joined the challenge sharing videos on how people should stay strong and adding the Pep Max tag. In Davido’s case, he even went ahead to show a an image of the brands product, a bottle of Pepsi.
The message that they pass is often simple and it is that members of the public should stay safe and stay inspired. This is coming up just a day after the lock down was partially lifted by the Nigerian government to save the economy from collapse.
Nigerian celebrities seem to have taken up the challenge for returning to work after many days of staying at home doing nothing.