GoldenNewsNG
  • Home
  • News
  • Education
  • Business
  • Jobs
  • Daily Guides
  • About Us
  • Advertise with Us
  • Home
  • News
  • Education
  • Business
  • Jobs
  • Daily Guides
  • About Us
  • Advertise with Us
No Result
View All Result
Golden News
No Result
View All Result

E-Commerce channels sales: Coca-Cola records 300% increase

kunle kunle by kunle kunle
January 11, 2024
in business, Headline
Reading Time: 2 mins read
E-Commerce channels sales: Coca-Cola records 300% increase
13
SHARES
Advertisements

Coca-Cola Nigeria reported a threefold (300%) increase in e-Commerce sales, according to a report from Fitch Solutions.

Coca-Cola is one of Nigeria’s largest non-alcoholic beverage makers and has operated in the country for about 135 years.

READ ALSO

Africa Impact Fundraising (AIF) Grant Program 2025 – Up to $5,000 Matching Funds + Training Opportunities

FG Empowers 10,000 Women with ₦100,000 Inventory Loans Through CrediCorp – See How to Apply 

“In June 2021, Coca-Cola Nigeria reported a threefold increase in e-Commerce sales,” Fitch reported.

The report did not reveal actual sales figures for Coca-Cola Nigeria.

According to the report, Coca-Cola leveraged e-Commerce giants, Jumia and Konga to drive its direct-to-customer channels rising three folds in sales growth. The report cites Coca-Cola’s partnership with Jumia and Konga to drive sales.

Nigerian-based e-Commerce platforms like Jumia and Konga have doubled down on their food delivery businesses, striking a deal with beverage sellers to include their drinks as part of the meal offerings. For example, a decent meal of rice and chicken is packaged with beverage drinks like Coca-Cola.

The taste and consumption preference of Nigerians has changed since the Covid-19 pandemic broke out in 2020. Fitch, however, explains that despite the growth in e-Commerce sales, reported sales are also in single digits when compared to sales from its existing retail sales channels.

“Over the past year, Coca-Cola Nigeria established partnerships with e-Commerce platforms, such as Jumia and Konga, to sell its products to consumers. However, while there has been good growth through this channel, it is coming from a significantly low base. The company reported that e-Commerce sales are in the single digits when compared to sales through existing retail sales channels. While still a niche offering in the country, the shift in Nigerian consumers’ purchasing patterns amid the Covid-19 pandemic will enable Coca-Cola to increase its e-commerce sales through the ‘direct-to-consumer’ (DTC) channel over the coming years. We believe that this presents a significant opportunity for the company to diversify its route-to-market strategy while growing sales,” Fitch Solutions stated.

Despite the changes inadvertently introduced by Covid-19, Nigerians have seen their purchasing power eroded due to incessant depreciation of the naira, galloping inflation and low-income growth.

To address these challenges companies like Coca-Cola have introduced smaller size bottles targeting lower price points which make the products affordable to consumers.

📢 JOIN OUR WHATSAPP GROUP 📢 JOIN OUR TELEGRAM CHANNEL
Previous Post

Don Jazzy speaks on his love life and how beautiful women ask for his nude photos

Next Post

Jumia stocks fell 25% in 5 days, quants warn against buying

Related Posts

Africa Impact Fundraising (AIF) Grant Program 2025 – Up to $5,000 Matching Funds + Training Opportunities

Africa Impact Fundraising (AIF) Grant Program 2025 – Up to $5,000 Matching Funds + Training Opportunities

The Africa Impact Fundraising (AIF) Grant Program is a new initiative launched by the New Africa Fund to empower African...

Read moreDetails

FG Empowers 10,000 Women with ₦100,000 Inventory Loans Through CrediCorp – See How to Apply 

CrediCorp Market Women Low Interest Loan

In a bid to deepen financial inclusion within Nigeria’s informal sector, the Nigerian Consumer Credit Corporation (CrediCorp), in collaboration with...

Read moreDetails

Top 15 Most Expensive Hotels in Nigeria and their Location (2025 Updated Guide)

most expensive hotels in Nigeria,

Nigeria’s hospitality industry has witnessed remarkable growth in recent years, with a surge in modern hotel infrastructure and global-standard service...

Read moreDetails

Petrol Prices Drop Below N900

Petrol Prices Drop Below N900

Petrol Prices Drop Below ₦900 as Dangote Refinery Cuts Ex-Depot Rates   GoldenNewsNg reports that petrol pump prices across Nigeria...

Read moreDetails

Nigeria Customs Service Recruitment Update 

Nigeria Customs Service

Following the Nigeria Customs Service Recruitment update, NCS has warned against the Fake CBT Shortlist Circulating Online   GoldenNewsNg reports...

Read moreDetails

Senate Speaks on Natasha’s Return to Office 

Senate Speaks on Natasha Return to Office 

The Senate has reacted to Natasha's Return to Office following Court Judgment on her unlawful suspension   GoldenNewsNg reports that...

Read moreDetails

Dollar to Naira Black Market Exchange Rate today 7th July 2025 – AbokiFX

Dollar to Naira

Dollar to Naira Black Market Exchange Rate today, 7th July 2025, can be accessed below. GoldenNewsNg has obtained the official naira...

Read moreDetails

Peter Obi Speaks On Running With Atiku for 2027 Election [Video]

Peter Obi Speaks On Running With Atiku for 2027 Election

Peter Obi has responded to reports circulating that he will be Atiku Abubakar’s running mate in the 2027 presidential election....

Read moreDetails

FMYD Opens Registration for Data Protection Training for Youths

FMYD Opens Registration for Data Protection Training for Youths

FMYD Opens Registration for Data Protection Training for Youths The Federal Ministry of Youth Development (FMYD) has announced the commencement...

Read moreDetails

DESOPADEC set to Commence N50,000 Bursary Payment

DESOPADEC Begins N50,000 Bursary Payouts in August

DESOPADEC to Begin Bursary Payment and Commission Completed Projects Across Delta Communities GoldenNewsNg reports that the Delta State Oil Producing...

Read moreDetails
Load More
Next Post
Jumia stocks fell 25% in 5 days, quants warn against buying

Jumia stocks fell 25% in 5 days, quants warn against buying

SEARCH ADS

Latest Posts

Africa Impact Fundraising (AIF) Grant Program 2025 – Up to $5,000 Matching Funds + Training Opportunities
business

Africa Impact Fundraising (AIF) Grant Program 2025 – Up to $5,000 Matching Funds + Training Opportunities

CDCFIB Issues Fresh Update on Recruitment Portal Opening
Jobs

CDCFIB Issues Fresh Update on Recruitment Portal Opening

CrediCorp Market Women Low Interest Loan
business

FG Empowers 10,000 Women with ₦100,000 Inventory Loans Through CrediCorp – See How to Apply 

most expensive hotels in Nigeria,
Daily Guides

Top 15 Most Expensive Hotels in Nigeria and their Location (2025 Updated Guide)

Petrol Prices Drop Below N900
business

Petrol Prices Drop Below N900

Nigeria Customs Service
Headline

Nigeria Customs Service Recruitment Update 

Senate Speaks on Natasha Return to Office 
Headline

Senate Speaks on Natasha’s Return to Office 

Dollar to Naira
business

Dollar to Naira Black Market Exchange Rate today 7th July 2025 – AbokiFX

Peter Obi Speaks On Running With Atiku for 2027 Election
Headline

Peter Obi Speaks On Running With Atiku for 2027 Election [Video]

FMYD Opens Registration for Data Protection Training for Youths
Headline

FMYD Opens Registration for Data Protection Training for Youths

© 2024 Golden News

  • About Us
  • Advertise with Us
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • Terms And Conditions
No Result
View All Result
  • Home
  • News
  • Education
  • Business
  • Jobs
  • Daily Guides
  • About Us
  • Advertise with Us

© 2024 Golden News