How to leverage social media to promote yourself as a footballer
Football is a lucrative sport. Top players like Mbappe, Lionel Messi, and Neymar earn millions weekly.
Aside from these legendary footballers, punters are making a fortune tapping into top prediction platforms like https://www.telecomasia.net/sports-betting/tips/football/ to get accurate insights for their football stakes.
Indeed, as an aspiring footballer, there is a promising career ahead of you if only you can properly promote yourself.
The good news is social media presents an excellent opportunity to showcase your skill to a global audience and attract impressive sponsorships or even professional football playing opportunities.
The question is: how do you promote yourself as a footballer on social media?
Create a platform and release exciting football videos of yourself
The first step is getting quality videos of yourself in action and putting them out on your social channels.
These don’t have to be spectacular videos of you parading outlandish skills. Fundamentally you want to push out videos of your weekly games or training sessions, or skill rehearsal.
Most importantly, you want to put out consistent content that demonstrates You’ve been a good footballer.
The quality of the video matters because it will give people an accurate understanding or evaluation of your skills. That means the details (when you are in the heat of action) must be visible.
Consequently, it would help if you go for videos of high resolution.
Of course, there are affordable mini phones with great camera quality with which you can record your videos and post them online.
Tap into sports influencers
Aside from posting these videos, you must invest effort in building sustainable and progressive relationships with sports influencers.
This could be paid partnerships or organic engagement.
At the heart of it, you should leverage these strategic influencer relationships to promote your content online and get the influencers to share your sports videos with their audience.
Influencer promotion is efficient because these influencers have, over the years, built trust with their audience. By the time their audiences see your football videos, that trust and enthusiasm are proportionally transferred to you.
What platforms should you promote your football on?
Now, what platforms should you be very active on when promoting your videos on social media as a footballer?
Instagram is a wonderful platform to start with.
Provided you can get good quality videos of your football action, you can gradually and progressively build a dedicated audience on Instagram.
As we emphasized, the video quality of your Instagram content is critical. Get a fellow or a friend to record you in action and upload them to your Instagram page.
If there are major highlights of you in action in those games, of course, it helps to keep the focus on you and emphasize your capacity.
You want to engage with your audience on Instagram as well.
When people comment, like, and interact with your football content, it’s only proper that you return the participation and try to build traction on those football videos you put on Instagram.
YouTube
YouTube is an excellent platform for long-form football videos.
Preferably, YouTube should be a destination for your top highlights while in action.
When you play in match fixtures or training sessions and you did some pretty remarkable stuff, get them on camera, get them compiled, and post on YouTube.
This could be weekly or even monthly.
Essentially you want to be consistent and give your audience something to reliably look forward to at specific intervals.
Successfully building a platform and audience on YouTube comes with exponential prospects.
YouTube has a global audience enabling just anyone worldwide to see you and assess your football skills.
This could be clubs looking for professional footballers to sign, agents looking for football silence to bring on, or just brands looking for sports influencers to partner with.
Tiktok
TikTok is a fantastic platform for short-form videos. Giving you massive reach with little to no financial investment.
This is unlike Instagram and YouTube, where you might need to pay to increase your view. TikTok is famed for making just ordinary creators go viral.
By just putting out quality and entertaining content, there is a chance of going viral with minimal exertion or paid promotion.
If you can do something relatively creative, innovative, and exciting with a football, you can create short-form content from that and post it on TikTok.
Should you use paid ads to promote your football?
The bigger question is: aside from organic reach, which other platforms or avenues exist to boost your engagement and audience on social media as a footballer?
Well, there are paid ads.
You can take advantage of paid ads, although this comes at a relative expense.
Paid ads are amazing tools to leverage to boost your reach and grow at a pace you may not necessarily enjoy on an organic scale.
Facebook, Instagram, and YouTube are excellent platforms for paid promotion, getting get valuable eyeballs on your football content.
Of this lot, Facebook and Instagram are relatively cheaper and would help you reach a targeted audience.
There are targeting parameters on Facebook that help you reach a narrowed football-interested audience. The same applies to Instagram.
Persistently retargeting this audience builds sustainable interest in your football content and possibly gets interested people in your audience to reach out.
Obviously, the results are not necessarily magical, and you may not see active results (in terms of maybe clubs wanting to sign you or getting sponsorship deals) in your first paid ad.
As with every aspect of promotion, you need to be consistent and focused on your ultimate goal of getting traction on your football content.
